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: : : HomePage Success Stories

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Body Work Holdings(Japan)

Body Work Holdings was established in Japan in 1982. Focusing on spa services, it now has 13 different brands; Raffine alone has 480 stores and 2,900 employees serving 2.9 million customers annually in Japan, and is opening new stores at a rate of 40~50 a year. It has become Japan's top spa brand.

The company set up the Taiwan Body Work Co. in Taipei and opened its first store in the Zhongshan Metro Mall on Sep. 25. After establishing a solid foothold in Taipei, the firm plans to extend its operations into the center and southern regions of the island. Each Taiwan store will have 5~8 employees and entail an initial investment of around NT$3 million; current plans are to set up 10 stores in the first year and at least 15 in the second. During the first two years of its Taiwan venture, Raffine expects to invest a total of NT$75 million and provide 200 jobs.

To ease the Japanese firm's investment in Taiwan, the InvesTaiwan Service Center provided help in finding stores and hiring employees, and offered suggestions for brand development. The Center also provided information on the massage market in Taiwan and on integrated marketing companies. Most of the people providing spa services in Taiwan today are medium-aged or elderly, while the Japanese company needs to hire young girls. InvesTaiwan conveyed information on the Japanese firm's background and the nature of its business to the National Taipei University of Nursing and Health Sciences with the aim of bringing about cooperation between Body Work and the university's College of Human Development and Health. Such cooperation will provide opportunities for the school's students to gain outside experience during their school years and to find employment afterwards.

Source:Department of Investment Services, MOEA










              • Planning

              • Reasons to Invest

              • Overview

              • Political Environment

                Economy

                Infrastructure

                Living Style

                International Ranking

                Statistics

              • Key Industries for Investment Promotion

              • Infrastruture Projects

                Industry Spotlight

                Semiconductors

                Biomedicine

                Asian Silicon Valley

                Services

                National Defense

                Circular Economy

                Smart Machinery

                Green Energy

              • Incentives

              • Tax Incentives

                Industrial Technology Development Program

                Preference and Incentives for Operational Location

              • Important Policies

              • Key Industries for Investment Promotion

                Forward-looking Infrastructure Development Program

                Foster Taiwan's Environment for Retaining Talent

                Act for the Recruitment and Employment of Foreign Professionals

                Global Innovation and R&D Partnership Plan

              • Success Stories

              • Foreign Investment

                Multinational R&D center in Taiwan

                Taiwanese Company Investment

              • Business in Taiwan

              • Investing Procedures

              • Overseas Chinese and Foreign Investment

                Domestic Companies

              • Operating Locations

              • Industrial Parks

                Export Processing Zones

                Science Parks

                Agricultural Biotechnology Parks

                Free Trade Ports

                Environmental Science and Technology Parks

                Local Environments

              • Introduction of Taiwan Tax System

              • National Taxes

                Local Taxes

              • Human Resources

              • Relevant Laws and Regulations

                Industrial Relations

                Human Resources and Compensation Benchmark Analysis

              • Business Expenses

              • Utilities Expenses

                Environmental Protect Expenses

                Telecommunication Expenses

                Transportation Expenses

              • Laws & Regulations

              • Overseas Chinese and Foreign Investment

                Taxes and Custom

                Labor and Entry/Exit Regulations

                Financial Services Regulations

                Enterprises in Special Zones

              • Investing Aid System

              • Launch and Expansion

              • Contact Us

              • Services presence

              • Government Resources

              • FAQ

              • Newsletter Subscription

              • Resources

              • Downloads

              • Multimedia

              • Links Directory

              • Online Survey

              • InvesTaiwan

              • ITSC

                MOEAIC

                DOIS, MOEA

              • InvesTaiwan

              • ITSC

              • MOEAIC

              • DOIS, MOEA

              • Online Survey

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